Naturally Wagging

Hi pawrents we're Aoife and Maeve, two natural brand lovers behind Naturally Wagging.

Our mission is to help other dog lovers discover the very best in natural pet care. Like many pawrents, we were frustrated by the amount of artificial ingredients, low-quality toys, and wasteful packaging in the pet industry — so we decided to change that.

Naturally Wagging was born out of our own search for healthy, trustworthy, dog-approved products in the EU & UK. We test and carefully select natural treats, fresh food, and eco-friendly toys that our dogs genuinely love — and we share them with you through personalized boxes and curated picks.

This isn’t just a business for us — it’s our lifestyle. Everything we recommend has been tried, tested, and paw-approved by our own pups on the road.

Thanks for being here and supporting small, thoughtful pet care. We’re so excited to share our journey — and wagging tails — with you.